Copywriting service
Your ideal copywriter
Do you need engaging and persuasive copy for your photography website or magazine? If so, picture your ideal copywriter and think about what experience and attitude they might have…
Perhaps they would have written articles for the mighty CNN?
Certainly a long history of marketing copywriting would be essential, wouldn’t it? Even travel articles need to have the needs of the customer in mind.
You want them to be personable and full of ideas, but flexible enough to understand that you’re the boss.
Why compromise? You’ve just described me.
Copywriting service for your photography website
As a photographer I’m sure you have looked at competitors' websites, right? Did you think they were all a bit, well, ‘samey’? Even the better websites tend to be a bit bland, passive and vague. The worst ones are littered with grammatical errors, totally confusing and poorly designed for a high Google ranking. How many of your website visitors actually result in a sale? Consider how much extra money you’d make if that conversion rate rose just a few percent. What does your website say about you and your photography business?
Your website copy is so important because photos don’t sell your business on their own. Your customers want to understand why they should use you and not one of the many other great photographers out there. You need to get across the benefits of using your service. Words are also the only way to give your customers a good impression of who you are. People buy from people they like (particularly true with photographers), so good sales copy should make your personality bounce off the screen.
Wouldn't you love to achieve all this:
- Encourage more of your website visitors to buy from you.
- Make your website more likely to move up the Google rankings.
- Articulate the benefits of your service so that customers will want to choose you over your competitors.
- Write copy that brings your personality to life on the screen, so that your customers feel comfortable and confident in hiring you.
- Make your website look more professional.
My copywriting CV
I’ve written about many things over the years so let me break it down for you...
Travel writing and lifestyle: I’m a commissioned travel writer for the CNN travel website www.cnngo.com . I specialise in writing about Malaysia as I’ve travelled there seven times. I have a Malay wife www.danwaterscreative.com/photo1914792.html who works in the travel industry and we regularly go back to visit her parents. This insight has given me the intimate knowledge of a local while retaining the enthusiasm of a tourist.
I’ve also written for the Wildlife Trust, Nene Valley Living and Retirement Today.
Marketing: I’ve been a marketing copywriter for about 14 years. I’ve written catalogues, brochures and articles for illustrious names like Philips, The Royal National Institute for Deaf People and SIG PLC. I was even the Editor of the UK's largest roofing magazine for three years - a great training ground for making dull or complex subjects sound interesting.
Ghost writing: If you have a story that you want to tell but don't have the writing skills to tell it, I can help you. Together we can get your story into print.
Prices: My rate for marketing copywriting is £30 per 100 words.
Do you need engaging and persuasive copy for your photography website or magazine? If so, picture your ideal copywriter and think about what experience and attitude they might have…
Perhaps they would have written articles for the mighty CNN?
Certainly a long history of marketing copywriting would be essential, wouldn’t it? Even travel articles need to have the needs of the customer in mind.
You want them to be personable and full of ideas, but flexible enough to understand that you’re the boss.
Why compromise? You’ve just described me.
Copywriting service for your photography website
As a photographer I’m sure you have looked at competitors' websites, right? Did you think they were all a bit, well, ‘samey’? Even the better websites tend to be a bit bland, passive and vague. The worst ones are littered with grammatical errors, totally confusing and poorly designed for a high Google ranking. How many of your website visitors actually result in a sale? Consider how much extra money you’d make if that conversion rate rose just a few percent. What does your website say about you and your photography business?
Your website copy is so important because photos don’t sell your business on their own. Your customers want to understand why they should use you and not one of the many other great photographers out there. You need to get across the benefits of using your service. Words are also the only way to give your customers a good impression of who you are. People buy from people they like (particularly true with photographers), so good sales copy should make your personality bounce off the screen.
Wouldn't you love to achieve all this:
- Encourage more of your website visitors to buy from you.
- Make your website more likely to move up the Google rankings.
- Articulate the benefits of your service so that customers will want to choose you over your competitors.
- Write copy that brings your personality to life on the screen, so that your customers feel comfortable and confident in hiring you.
- Make your website look more professional.
My copywriting CV
I’ve written about many things over the years so let me break it down for you...
Travel writing and lifestyle: I’m a commissioned travel writer for the CNN travel website www.cnngo.com . I specialise in writing about Malaysia as I’ve travelled there seven times. I have a Malay wife www.danwaterscreative.com/photo1914792.html who works in the travel industry and we regularly go back to visit her parents. This insight has given me the intimate knowledge of a local while retaining the enthusiasm of a tourist.
I’ve also written for the Wildlife Trust, Nene Valley Living and Retirement Today.
Marketing: I’ve been a marketing copywriter for about 14 years. I’ve written catalogues, brochures and articles for illustrious names like Philips, The Royal National Institute for Deaf People and SIG PLC. I was even the Editor of the UK's largest roofing magazine for three years - a great training ground for making dull or complex subjects sound interesting.
Ghost writing: If you have a story that you want to tell but don't have the writing skills to tell it, I can help you. Together we can get your story into print.
Prices: My rate for marketing copywriting is £30 per 100 words.
